Last week I was invited to a book launch at a very cool book shop in London. Designed by Spanish architects SelgasCano, the book shop, called Libreria, was located just off Brick Lane, in the very trendy Shoreditch. The launch was for author, David Rowan, who happily signed copies of his debut book “NON-BULLSHIT INNOVATION” published by Transworld Publishers.

David who was founding editor of Wired UK, has become a world wide keynote and corporate speaker and has appeared on BBC Newsnight, BBC Breakfast News, Radio 4’s Today Programme and Channel 4 News.

For his book, NON-BULLSHIT INNOVATION, David travelled the globe in search of the most exciting and pioneering startups building the future. He’s got to know the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Didi, Nest, Twitter and countless other ambitious entrepreneurs disrupting businesses in almost every sector.

And yet too often the companies they’re disrupting don’t get it. They think they can innovate through jargon: with talk of change agents and co-creation gurus, ideas portals and webinars, make-a-thons and hackfests, paradigm shifts and pilgrimages to Silicon Valley. It’s mostly pointless innovation theatre ― corporate nonsense that has little to do with delivering real change. But during this quest he’s also discovered some genuinely exciting and transformative approaches to innovation, often in places you might least expect. 

Get ready for:
· The airline that rewards passengers for walking their dog
· The bank that performs surgery
· The country that’s an app store 
And many more. 

Non-Bullshit Innovation

NON-BULLSHIT INNOVATION is packed full of tips for anyone looking for radical ways to adapt and thrive in the digital age, this carefully curated selection of stories will reveal ideas for creating genuine innovation from some of the world’s most inspiring leaders.


“In Non-Bullshit Innovation, Rowan combines the deeply researched narrative of a great investigative journalist with the practical punch of a top keynote speaker and delivers a book that is both a deeply engrossing read and a hugely valuable guide. No bullshit.” * Dan Cobley, serial entrepreneur, former Google UK MD *

“Perfectly observed, painfully funny and brutally honest, David Rowan has written a book which goes where no one dared to go. Its wisdom will save you a decade of heartache, confusion and self deception. It is the front line in the fight back towards sanity and the Innovation conversation can never be the same again.” * Mark Adams, Chief Innovation Officer, VICE *

“Massively recommend ‘David Rowan’s new book ‘Non-Bullshit Innovation’ – it does exactly what the title promises, showing the best examples of real business innovation, with no guff at all.” * Rohan Silver, Co-Founder of Second Home *

“In his meticulously researched and persuasive book, David Rowan makes a compelling case for what innovation really looks like. It’s jam packed with tangible tips on how to create the right environment for good ideas to flourish and concrete examples of how the best in the world manage to make things that make a difference.” — Hannah Fry, author of Hello World: How to Be Human in the Digital Age

Buy your copy here: https://www.penguin.co.uk/authors/1083533/david-rowan.html

To read more about David Rowan, just click the link below: https://www.speakerscorner.co.uk/speaker/david-rowan

Published by VALLEY TIMES

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